Strategic Communications
and Marketing.
For nearly 15 year I have worked in-house doing strategic communications for various industries, including the not-for-profit sector. Today I consult for organizations that are driven by their values and commitment to making a positive difference in this world.
I specialize in strategic communications, helping values-driven organizations elevate their messaging and impact. In addition to strategic communications, I offer social media management and copywriting services, all tailored to reflect each organization’s unique voice and goals. If you're a passionate, ethical organization with a clear service or offer, and you’re looking for help making strides in your
communications or marketing strategy, let's connect:
History
EDUCATION
Master of Publishing
Simon Fraser University | 2013 | Faculty of Communication, Art & Technology
PROFESSIONAL EXPERIENCE
Bachelor of Arts
University of British Columbia | 2009 | English Literature
Corporate
Communications Manager
Concert Properties | 2016-2023
I worked in-house as the Corporate Communications Manager at Concert Properties for seven years. During my tenure I was responsible for strategic communications planning, media relations, crisis communications, social media strategy and copywriting.
Communications Manager
Immigrant Employment Council of BC | 2015 – 2016
I was responsible for managing all media and speech preparation for the CEO, while also crafting the brand principles, strategy, and overall communications plan. I oversaw programming, including the development of marketing collateral, and led the coordination of the organization’s large-scale annual event.
Communications Coordinator
ImpactBC | 2013–2015
I implemented communications plans and managed brand messaging. Content creation, including social media newsletters, and communication materials. I also coordinated collateral production and supported major events to enhance the organization's visibility.
Communications Coordinator
The Humphrey Group | 2011–2013
Technical Assistant
Vizzion, Inc | 2008-2012
Editorial Assistant
Western Living / Vancouver Magazines | Summer 2011
Real, values-based work.
Since going solo in 2023, I’ve had the honour of working with entrepreneurs and organizations that truly walk the talk when it comes to their values. As a feminist, leftist, and mom of two, I’ve always been drawn to work that pushes for real change — the kind that actually makes a difference in people's lives, not just on paper.
I collaborate with clients who are deeply committed to causes like fighting for worker rights and safety, promoting ethical leadership, and helping women navigate a medical system that too often gaslights them. My role is to help them reach the people who need to hear their message — whether they’re empowering families with end-of-life planning, guiding moms to rediscover their purpose, or working to raise ethical, self-confident children in a society that doesn’t always make it easy.
Today I’m grateful to say that the work I do isn’t just a job. Instead, it’s about making sure the people I partner with share my commitment to real, meaningful progress. I’m not interested in performative values or, as I’ve seen a lot of, lip service. Nope. I want to collaborate with organizations who are in it for the long haul, ready to build a world that reflects the ideals we stand for — even if it means challenging the status quo.
I bring my love of writing, reading – rhetoric – into everything I do. And whether it's through strategy, writing, or advocacy, I’m committed to doing good work with people who are as committed to making a difference as I am.