Strategic Communications
and Marketing.
For nearly 15 year I have worked in-house doing strategic communications for various industries, including the not-for-profit sector. Today I consult for organizations that are driven by their values and commitment to making a positive difference in this world.
I specialize in strategic communications, helping values-driven organizations elevate their messaging and impact. In addition to strategic communications, I offer social media management and copywriting services, all tailored to reflect each organization’s unique voice and goals. If you're a passionate, ethical organization with a clear service or offer, and you’re looking for help making strides in your
communications or marketing strategy, let's connect:
History
Corporate
Communications Manager
Concert Properties | 2016-2023
I worked in-house as the Corporate Communications Manager at Concert Properties for seven years. During my tenure I was responsible for strategic communications planning, media relations, crisis communications, social media strategy and copywriting.
Communications Manager
Immigrant Employment Council of BC | 2015 – 2016
I was responsible for managing all media and speech preparation for the CEO, while also crafting the brand principles, strategy, and overall communications plan. I oversaw programming, including the development of marketing collateral, and led the coordination of the organization’s large-scale annual event.
Communications Coordinator
ImpactBC | 2013–2015
I implemented communications plans and managed brand messaging. Content creation, including social media newsletters, and communication materials. I also coordinated collateral production and supported major events to enhance the organization's visibility.
Master of Publishing
Simon Fraser University | 2013
Faculty of Communication, Art & Technology
Bachelor of Arts
University of British Columbia | 2009
English Literature
Not interested in performative values.
Since going solo in 2023, I’ve had the honour of working with entrepreneurs and organizations that truly walk the talk when it comes to their values. As a feminist, leftist, and mom of two, I’ve always been drawn to work that pushes for real change — the kind that actually makes a difference in people's lives, not just on paper.
I collaborate with clients who are deeply committed to causes like fighting for worker rights and safety, promoting ethical leadership, and helping women navigate a medical system that too often gaslights them. My role is to help them reach the people who need to hear their message — whether they’re empowering families with end-of-life planning, guiding moms to rediscover their purpose, or working to raise ethical, self-confident children in a society that doesn’t always make it easy.
The work I do isn’t just a job. It’s about making sure the people I partner with share my commitment to real, meaningful progress. I’m not interested in performative values or lip service. I want to collaborate with those who are in it for the long haul, ready to build a world that reflects the ideals we stand for — even if it means challenging the status quo.
I bring my love of writing, reading – rhetoric – into everything I do. And whether it's through strategy, writing, or advocacy, I’m committed to doing good work with people who are just as committed to making a difference as I am.